In India, business development clearly happens through shrewd manipulation of the customers’ emotions and not through some good sales gimmick or some witty ads. The companies have a fundamental assumption while they use this emotional blackmail tactic. They assume that customers have brains the size of a peanut. In many cases, that definitely could be the case though. Sample this conversation of mine with a customer service representative of a television cable company.
Me: I wish to cancel my subscription to this particular channel. While I can add the subscription to this channel online, why can’t I cancel this online?
Customer Service Representative (also called CSR): No Sir, you have to call us to cancel it.
Me: Ok, I want to cancel these channels for now.
CSR: Why do you want to cancel these channels?
Me: Currently, the channel has all useless programmes.
(Now comes the most important line)
CSR: Sir, Do you realize that if you cancel these channels, you will not be able to see them anymore? Are you sure that you want to cancel them?
Me (stunned for a while): Yes, 100%.
---End of conversation---
Now, why would CSR remind me that I won’t be able to receive these channels if I cancel them? I am not the brightest of persons but I do have enough intelligence to know that if I cancel a channel, I won’t be getting that particular channel. So my guess is that CSR has used this line before and met with success. There does seem to be a section of the population that has renewed their subscription to channels when they have realized that cancelling them would mean no further reception.
The cancelling thing also made me wonder if partial channel cancellation is possible i.e. can I have the reception cancelled only for time slots which have serials of Ekta Kapoor or reality shows playing? Now that would be a wonderful feature.
Still staying on to TV channels, I made a few random discoveries while flipping the remote the other day. There’s a Hindi movie channel that plays only dubbed Hindi movies of South Indian origin. Arjun Sarja, Nagarjuna, Chiranjeevi and Balakrishna are regular Hindi speakers on this channel. For some reason, all of them have the same Hindi voice and accent. All villains also have the same voice and accent. I think this channel does the dubbing itself employing the same voices for every movie. Cost cutting seems to be the mantra of this channel.
Continuing my research further on the Rajashri Productions from my previous blog, I have found out that they now make serials like Bidaai, which needless to say borrow stories from their previous movies. Alok Nath continues to cry in this serial as well and in many occasions, more than the heroine and her mother.